Cingular, which just a year or two ago acquired AT&T Wireless and changed everything to the orange color scheme, will change everything back to AT&T again.

What?

The newly reborn AT&T, fresh off of digesting BellSouth, plans to turn off the lights on their Cingular Wireless brand by next year and name it AT&T Wireless.

What?

Cingular originally was unconnected to AT&T; it was a joint venture between SBC and BellSouth.

Subsequently, AT&T sold its wireless assets to Cingular; AT&T proper remained a separate company, and “AT&T Wireless” ceased to exist.

Last year, SBC acquired what was left of AT&T, but they adopted the AT&T corporate name (due to its much stronger brand recognition). This made Cingular a joint venture of AT&T and BellSouth.

Now AT&T intends to acquire BellSouth. Once again, the AT&T brand will survive the takeover, meaning that AT&T will own 100% of Cingular.

What??

Thirty-odd years after the break-up of AT&T, it is piecing itself back together… hoho, the regulators of the 70s must be rolling in their graves… or wheelchairs, whatever.