{"id":31,"date":"2006-12-01T19:09:08","date_gmt":"2006-12-02T00:09:08","guid":{"rendered":"http:\/\/scripts.mit.edu\/~zong\/wpress\/?p=31"},"modified":"2006-12-03T05:34:19","modified_gmt":"2006-12-03T10:34:19","slug":"whats-up-with-att","status":"publish","type":"post","link":"https:\/\/blog.yhuang.org\/?p=31","title":{"rendered":"What&#8217;s up with AT&#038;T?"},"content":{"rendered":"<p>Old news but news to me.<\/p>\n<p>Cingular, which just a year or two ago acquired AT&#038;T Wireless and changed everything to the orange color scheme, will change everything back to AT&#038;T again.<\/p>\n<p>What?<\/p>\n<blockquote><p>The newly reborn AT&#038;T, fresh off of digesting BellSouth, plans to turn off the lights on their Cingular Wireless brand by next year and name it AT&#038;T Wireless.<\/p><\/blockquote>\n<p>What?<\/p>\n<blockquote><p>Cingular originally was unconnected to AT&T; it was a joint venture between SBC and BellSouth. <\/p>\n<p>Subsequently, AT&#038;T sold its wireless assets to Cingular; AT&#038;T proper remained a separate company, and &#8220;AT&#038;T Wireless&#8221; ceased to exist.<\/p>\n<p>Last year, SBC acquired what was left of AT&#038;T, but they adopted the AT&#038;T corporate name (due to its much stronger brand recognition). This made Cingular a joint venture of AT&#038;T and BellSouth.<\/p>\n<p>Now AT&#038;T intends to acquire BellSouth. Once again, the AT&#038;T brand will survive the takeover, meaning that AT&#038;T will own 100% of Cingular. <\/p><\/blockquote>\n<p>What??<\/p>\n<p><img decoding=\"async\" src=\"wp-content\/uploads\/images\/Rbocs.gif\" alt=\"http:\/\/upload.wikimedia.org\/wikipedia\/en\/1\/12\/Rbocs.gif\" width=\"600px\"\/><br \/>\nThirty-odd years after the break-up of AT&#038;T, it is piecing itself back together&#8230; hoho, the regulators of the 70s must be rolling in their graves&#8230; or wheelchairs, whatever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Old news but news to me. Cingular, which just a year or two ago acquired AT&#038;T Wireless and changed everything to the orange color scheme, will change everything back to AT&#038;T again. What? The newly reborn AT&#038;T, fresh off of digesting BellSouth, plans to turn off the lights on their Cingular Wireless brand by next [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1720,1719,1716,165,1721,1715,690,1722,1718,1717],"class_list":["post-31","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-bellsouth","tag-brand-recognition","tag-cingular-wireless","tag-news","tag-orange","tag-orange-color-scheme","tag-recognition","tag-sbc","tag-separate-company","tag-wireless-assets"],"_links":{"self":[{"href":"https:\/\/blog.yhuang.org\/index.php?rest_route=\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.yhuang.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.yhuang.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.yhuang.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.yhuang.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31"}],"version-history":[{"count":0,"href":"https:\/\/blog.yhuang.org\/index.php?rest_route=\/wp\/v2\/posts\/31\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.yhuang.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.yhuang.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.yhuang.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}